Tuesday 7 October 2014

ATV struggles amidst limited resources


By Season Ho


As the consultation for the free-to-air television license has ended, whether ATV can get the chance to lengthen its license is in doubts. Chiu Yue Keung, the Assistant Vice President of ATV, said in the assembly of Shue Yan University today that ATV is constantly facing difficulties in production due to limited money and resources.

Chiu Yue Keung, Assistant Vice President of ATV
(Photo from hknews.hksyu.edu)

The recent winning of the exclusive broadcasting right for the Hong Kong Premier League is seen to be a remedy for the 57-year-old TV company, which has been widely criticized for replaying old TV dramas and reality shows. “The most difficult thing is that we have limited money but people expect us to produce great stuffs,“ Chiu said.


When being asked about the dominating performance of TVB, another free-to-air TV station in Hong Kong, Chiu admitted that TVB has far more resources than ATV. “Putting brand-name goods all over your body doesn't always make you look good,” Chiu criticized.


Chiu also mentioned that an ATV news reporter got severely injured during the tear gas attack in Occupy Central, but all employees work hard to sustain program qualities. “We(ATV) have a lot to watch, just that people did not appreciate it,” said Chiu, “but we will continue to work hard despite having limited resources.”

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